This is a package redesign for the 48 Hour Repack competition. These new 6oz Minute Maid (Honest Juice) Pouch have been converted to a strawless alternative and 100% recyclable materials.
To make the package stand out amongst its competitors in the juice aisle, my partner Lindsey Denton and I took a minimalist approach. Simplifying the design and having a clean look makes the brand more appealing to the parent consumer. The bright use of color and illustration brings a humanistic feel to the product and appeals to the child consumer.